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Partnership and Marketing Opportunities

Companies that partner with the Minnesota State High School League know the valuable opportunities that exist in aligning with the captive audiences of many of the League’s nationally-recognized state tournament events. Minnesota is one of the nation’s leaders in sponsorship marketing because of its innovative programs. Aligning your brand with the emotional connection and excitement of high school activities through a customized partnership program is a sure way to meet your marketing goals and objectives.

 

Here are opportunities you can use to build your partnership program:

  • Official Status Designation
  • Co-presenter status of All-Tournament Team Awards at 14 different championship tournaments
  • Sponsorship of a specific tournament(s)
  • Multi-platform Social Media Campaign designed to help recruit contest officials
  • Sponsorship of special recognition programs for students
  • Sponsorship of the prestigious Minnesota State High School League Hall of Fame
  • In-Arena digital signage, scoreboard messaging/features, PA announcements
  • Brand ID on chairback covers, floor graphics, basketball stanchion decals, media backdrop used during post-game interviews
  • Event tickets and hospitality opportunities
  • Ticket back advertising campaign — 200,000 tickets for state championship events that are held in late October – November; mid-February – late March; and the entire month of June
  • Brand ID on the League’s web site and social media platforms—Facebook, Twitter, Instagram
  • In-arena video commercials at select tournaments and other in-game activations such as a tournament trivia scoreboard feature
  • Concourse space (10’ x 10’) at high attendance tournaments held in the state’s premier venues
  • Couponing opportunities to target audiences including coaches, officials, teams, and tournament fans
  • Advertisement space in 7 state tournament programsgirls/boys basketball and hockey, wrestling, football and track and field. Close to 25,000 sold last year—an estimated 77,094 based on 3 readers per program
  • Advertising opportunities during live streaming of 350+ games/events at 20+ State Tournaments including never seen coverage of SWIMMING, WRESTLING, TRACK & FIELD, DANCE TEAM, BASEBALL and more!
  • Opportunity to provide, as appropriate, company materials to MSHSL member schools for distribution at MSHSL-sponsored meetings

Benefits of partnering with the League:

  • Recognition as a market leader in the promotion of the values and purpose of education-based athletics and fine arts programs
  • Connect your brand with the best and purest form of amateur sports—high school athletics
  • Attract and engage with a valuable audience that includes the entire school community—coaches, school administrators, athletic directors, educators, parents, students —your future consumers and employees
  • Build brand awareness and create new marketing opportunities in the communities you serve
  • Category EXCLUSITY and EXTENSIVE publicity and promotion at events held in the state’s premier sports venues (Target Center, Xcel Arena, CHS, Target Field, University athletic venues)
  • Year-long, statewide exposure as opposed to one-time or seasonal events
  • Digital and online advertising to help stimulate brand preference and loyalty
  • The amateur participant and its fan base are one of the most highly coveted groups by marketers seeking to promote their products and services to consumers
  • Sponsor tournaments and recognition programs that positively impact communities throughout Minnesota—providing life-long memories for students, fans and school communities
  • Help increase the range of excitement at League events with in-arena activations

 

To begin your corporate partnership journey with the League, contact Associate Director Lisa Lissimore for more information at llissimore@mshsl.org